(Once a month I submit a piece to be published on the blog SaySomethingToo. Each month we are given a topic, and each month we write what ever our little hearts desire - so long as it is on that topic or somehow related. This month the topic was Clothes, which was wonderful! This was my submission:)
For original article go to www.saysomethingtoo.me
YAY CLOTHES
Wow. Clothes. Fashion. And yes, SHOES! I am, and always have
been, a bit of a clothes nut. From trying desperately to Couture-up the dismal
hand-me-downs I was forced to wear while growing up, to spending a few of my
magic size-ElleMcPherson years being a clothes horse for the modeling
industry, to matching my 30 something self, who is not quite ready to leave my
20 something ensembles behind, to a more ‘mature’ me. (read: short skirts are
still short, but no longer belt-like) I wondered with utmost glee what I would
write about this month!? I mean I ask you, how can I do justice to this amazing
topic? This Holy-Grail of blogging? This place of pure passion! CLOTHES!
A brief history if I may. Whereas my friends had posters of
Richard Dean Anderson and a much younger Jonny Depp donning their walls, my
teenage wall, roof to floor, was pasted in a perfect check-print of pages cut
out of the fashion sections of magazines. Clothes and shoes. When I first
started working in an office building, I already had my new work wardrobe
planned and laid out before they even called to say I got the job! Clothes and
dangerously high heels. When my husband decided to teach me how to fish, I was
mostly excited at the prospects of getting a whole new outfit! Clothes and pink
rubber fishing boots. Then there was the Sex And The City obsession in the
nineties. Was I a daring Carey or a conservatively cute Charlotte? Pretty much
all my life has been a never ending line of what shall I wear today? Which
outfit, what mask, what fun character am I in the mood to play? Audrey Hepburn
in ballet pumps, tights and stripes? Or Marilyn in voluptuous revealing
sequence?
Then, fortunately, the September issue of Marie Claire (SA)
came to my rescue. An article titled ‘ME is the new black’ filled me with
inspiration. I loved it! It was filled with modern-day truths, not so much
about clothes, but about personal branding. And as an ex Brand Manager, this
was right up my alley! The new trend that is branding and spreading ones self
across the interwebs, was summed up in a phrase I love (and shall steal) by
Dion Chang, ‘Techno-Narcissism’.
“Twitter and other
social-media platforms give people a sense that their opinions matter more.
Before, one used to become aware of one’s own brand when dropping off a CV but
now even a nine-year-old can be aware of their personal brand through a Twitter
feed.”
The article went on to talk about branding in the fashion
industry, and the movement towards personal labels. It got me thinking. Karl Lagerfeld
by Karl Lagerfeld. Vivienne Westwood by Vivienne Westwood. Donatella Versace by
Donatella Versace. Ralph Lauren by Ralph Lauren. We even have our very own
Gavin Rajah creations by Gavin Rajah.
And so (allow me if you will to coin my own phrase) I came
up with Textile Narcissism. If Victoria
Beckham can do it, why can’t I? Not quite on the same scale as an
internationally launched fashion house, but much like the fact that Twitter
lives in the back pocket of every tween to adult on the street, PamiPants was
born!
PamiPants Home Edition - schluffing pants |
Now don’t get me wrong. I didn’t mean to and haven’t started
my own fashion label. I don’t mean to ever make clothes for other people. And I
certainly don’t mean to stop shopping! (Sorry, Husband) But thanks to my
excessively long and impossible-to-shop-for
legs, my irritation with the fashion that is out there, the quality going down
as fast as the price goes up not to mention nothing fits! and to my older and
wiser sense of style (no, I will NOT be wearing those butt-cleavage jeans
anymore thank you! I prefer to keep my love handles and delicates to myself!)
it was inevitable that I would eventually learn how to make my own clothes.
I have been doing just that for the past few months,
starting with, of course, the thing I needed the most, long pants. Hence
PamiPants. I have had so much fun with this, getting tips off YouTube, asking
sales assistants at fabric stores for advice and even plundering my mothers old
pattern collection she built as a young adult before babies (the high waisted, super
slim, uber long, 70’s flowey pants are AMAZING! I cant wait to try make them.)
Each item gets finished off with a pocket that has a simple ‘pami’ embroidered
onto it, just to separate my own personal brand from the rest of the pack, and
to add a little fun. And, I suppose, to pander to the textile narcissism that
this whole project is bringing out in me. Yay clothes!
Pami pockets - the kitty pajama pants |
Beach toga for bikini season |
Extra-long ruffled ankle pami tights |
Silky pami-jammies |
(You will notice I am working my way up here. Started with easy, stretchy, casual. Then tried my hand at more delicate fabrics. Next I am going to tackle putting in a zip on a garment, my very own jeans and then making a dress! Stand back Christian Dior ;) Wish me luck blog-verse.)
Love, lust and fairy-star-dust
Cherry Blossom